Google Places For Businesses
Google Places for businesses (Google Maps) provides localised results for commercial searches. The map results are separate from paid (Adwords PPC) and organic search results.
Try Searching for local term:
Port Elizabeth Hotel
and you will see the potential exposure Google Places For Business offers in promoting your business. When potential customers search Maps for local information, they’ll find your business: your address, hours of operation, even photos of your storefront or products. This exposure is FREE.
Google Map Listing
Login via your Google Account or Register for one. You’ll be able to add your listing, which is fairly self-explanatory.
Guide to maximising your exposure: