2011 is not about high design, it’s about function and mobility. The trends for this new year are responsive clean design, constant connection, virtual reality and mobile ready. Modern web traffic is favouring harmonious colour schemes, intuitive designs, easily accessible information and fast response.
1. Keep It Simple, Stupid
Simpler, Cleaner and Uncluttered Designs. There’s nothing quite as “attention grabbing” as an honest, straightforward message on a quiet backdrop. Limit your palette to two or three colours. Work within the shades of each colour for variety and depth. It can be truly remarkable what a few colours can do for effective messaging.
2. Less Use of Flash
Modern websites need to have a clean, uncluttered design, be fast loading and most importantly it must be Search Engine friendly. The explosive growth of web surfing on mobile devices perhaps it is the beginning of the end of Flash in web design.
3. Simple Colour Schemes
Simplicity. There’s nothing quite as impacting as an honest message on a quiet backdrop. Quiet can be interpreted several different ways. Forget black and white or shades of gray. Think of green, yellow or even red as your primary colour. However, limit your palette to two or three colours. Work within the shades of each colour for variety. It can be truly remarkable what a few colours can do for your message.
4. Large Image Backgrounds
Large scale backdrops will surge in 2011. These images will be high resolution, and covering the entire site. Large photos are an instant way to grab your audience. Massive images were once taboo for web designers, but thanks to better image optimization, faster internet connections, and smarter loading methods, designers can gain a lot in some sites by pushing image sizes to the maximum. Trends also point to soft and slightly transparent imagery that does not overshadow your content, but works with it.
5. Mobile Ready Design
Smartphones, tablets, netbooks, the list goes on and on. There’s a dizzying amount of mobile products available to your customers in 2011. This means your website must be responsive to multiple devices. Forecasters predict that smartphones will outsell personal computers this year, and by 2013 more time will be spent surfing the internet on a mobile device than on a personal computer.
6. QR: Quick Response
Have noticed those square barcodes popping on business cards, magazines or else where?
The barcodes are called QR, short for Quick Response. Simply take a photo of the unique barcode with your camera phone. Like magic, your phone will call up the website associated with the barcode. The beautiful thing about QR is that you can use it in a myriad of ways. Feature your QR on your website, in order for site visitors to have a shortcut to your mobile site. When you are leaving comments on forums or blogs, use the QR as your avatar.
2011 is all about mobility and it will be smart to take advantage of this new medium.
This is the QR for Frogg Designs.
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